Louis Vuitton's Multi Pochette is a combination of brand classic desig…
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1. Brand heritage and craft inheritance
Since its founding in 1854, Louis Vuitton has always focused on the highest durability and the most iconic design.Multi Pochette continues the brand’s classic elements:
- Monogram Canvas Coated Material: Waterproof, scratch resistant and time-consuming to ensure that the bag can stand the test of time.
- Handcraft: Every suture and hardware are strictly controlled and can still maintain a delicate state after long-term use.
2. Multifunctional design and modern practicality
The popularity of Multi Pochette is closely related to its modular design:
- Three-in-one combination: Contains a main zipper bag, a round coin wallet and a removable card clip. It is freely matched with metal chains or shoulder straps to suit different occasions (daily commuting, dinners, travel).
- Adjustable shoulder strap: Provides a variety of backing methods such as crossbody, one shoulder, and hand hold to meet diverse wear needs.
3. Scarcity and secondary market premium
- Limited production strategy: LV often adopts limited supply for popular models (such as Multi Pochette has been out of stock many times), artificially creating scarcity, pushing up market demand.
- Second-hand market performance: On luxury resale platforms (such as Vestiaire Collective, The RealReal), the price of well-preserved Multi Pochette is often close to or even exceeds the original price, and some limited color schemes continue to appreciate more.
4. Cultural symbols and identity
- Monogram's eternity: LV presbyterian pattern has always been one of the most recognizable symbols in the luxury field since its birth in 1896, crossing the trend cycle.
- Star and social media effects: From Kendall Jenner to Blackpink members, celebrities frequently get on Multi Pochette, cementing their "It Bag" status while attracting a new generation of consumers.
5. Classic framework to adapt to trend evolution
Although Multi Pochette was launched in 2019, its design blends the brand’s classic DNA with the "small bag stacking" trend that millennials love:
- Retro Rejuvenation: Pochette Accessoires inspired by LV in the 1990s, echoing the retro trend in recent years.
- Sustainable Fashion: Multi-purpose design reduces the demand for "repeated purchase of bags for different occasions", which is in line with young consumers' preference for sustainable luxury goods.
Summary: Why is it "investment"?
- Financial perspective: Scarcity + brand premium makes its value retention rate much higher than that of ordinary consumer goods.
- Emotional Angle: Classic design spans time and can be used for a long time or passed down from generation to generation.
- Practical angle: Modular functions adapt to changes in life scenarios and avoid being eliminated due to outdated.
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